The selection available now a days in the mobile phones market is rapidly growing and is also becoming less hardware restricted and more software dependent over time. Unlike the personal computing market, wherever the vast majority of users are now selecting a machine based on hardware capability believing they will get the best user experience that is available, the choice of mobile phones is heavily geared towards the whole user interface experience and is more of an ongoing process.
Apple may not have totally started this inherent process, but they have clearly shouted the loudest about it and have heavily influenced the marketplace from early days through a combination of making this noise and offering a still unbeaten user interface with regular upgrades available to the user. The Android, from Google, is the system that is most probable to challenge this market leading position and clearly possess the muscle to take this challenge to Apple.
The latest version of the Android, 2.2 is reportedly being tested on mobile phones right now, which means a launch date is most likely looming very soon. The Android already offers the ability to multitask in a way that the iPhone does not and cannot. Benefits of the new 2.2 version of the Android software are reported to improve the efficiency of the operating system by as much as 250% and offer the ability to automatically update app software.
Apple is clearly not resting on its laurels though and has real potency in its unchallenged 100,000+ apps available for the iPhone which has become so popular all around the world. For the G-mail user on the iPhone, OS 4 will rectify one of the limitations of using G-mail on the iPhone. The current inability to use the Gmail Archive feature will be resolved with this new OS upgrade.
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