Why Social Marketing with a Facebook Fanpage makes for Great Business Marketing! Facebook, with over 480,000 new users joining each day is the fastest growing social networking site on the web. There are many reasons why your business might want to consider Facebook marketing by creating a Fanpage. Here’s three of them that will help in marketing online and creating new lead generation strategy.
1. When it comes to marketing online just About Everybody is on Facebook. There are over 500 million people using Facebook. If it were a country, it would be the fifth most populated country in the world. Your business has the potential to reach this audience through social media marketing for free. The best way to have a business presence online is to set up a Facebook fan page. Here’s the official stats:
http://www.facebook.com/press/info.php?statistics
2. Facebook is a great place to distribute your company information. Facebook allows businesses and organizations a vibrant place for online advertising to create event listings, post business hours, contact information, and even display photos, text, and online articles. Can your business website effectively reach over 500,000 potential leads? It can with Facebook advertising and a Fanpage.
3. When it comes to online marketing, Facebook allows a two-way connection with your customers and
clients. Your Facebook Fanpage allows you to create a Facebook profile for your business. Just like your personal profile. Pages give your business/brand an identity on Facebook. And just like on your personal profile, you can store photos, videos, information about your company, and custom applications on your Page. Unlike personal Facebook accounts, however, which have a 5,000 person cap. Pages have no “liker” cap. A “liker” (formerly known as a “fan”) is a person who has opted in to receiving updates from a particular page very much like the friends you have on your personal account). When a person “likes” a page, all his/her friends will see it on their feed. This exposes the page to more people and could lead to more “likers” which can lead to more prospects and customers for your business. Facebook make it easy to do effective internet advertising. This is exactly how the major companies are advertising on Facebook. Facebook marketing allows you to create targeted advertisements to drive traffic to your Facebook page. You start by creating a compelling advertisement with an attention catching image. Then set your demographic or keyword targeting and run your ad.
You can target by age, location, interests, affiliations (i.e. College
they went to,) gender and a lot more. Finally, set your bid structure
and budget and let your ad run.
When your company needs online marketing services give us a call at 424-239-9121.
Brian DesLauriers is the founder of www.121connect.com , an online marketing company that
helps clients with Facebook Marketing as well as video and mobile marketing.
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