http://www.continentaltaco.com/
ARTICLE:
A failed attempt to discredit Google in an ongoing war to capture users, good will, and user information has backfired, hurting Facebook’s reputation.
The social networking company’s efforts to launch a smear campaign against Google exposing the search giant’s privacy violations underscore Facebook’s fears that Google will encroach on its turf by expanding into the social arena.
Facebook contracted PR firm Burson-Marsteller to solicit media coverage meant to expose the supposed privacy issues in Google’s Social Circles feature. That plan was foiled when a blogger Burson-Marsteller contacted to write anti-Google stories published the emails online, and The Daily Beast got Facebook to admit it was behind the campaign.
But it’s not that Facebook, which has a mixed track record on privacy, has become a fierce defender of privacy protections or a consumer advocate looking to expose the bad behavior of Internet giants. Instead, this campaign stemmed from Facebook’s fears that Google is using Facebook’s data in its effort to expand its array of social services. And going after Google on privacy looks, in part, like an attempt to deflect criticism from Facebook’s own privacy missteps.
Facebook and Google, two of the most dominant presences on the web, both make billions off of advertising and both understand that user data is the key to make billions more in the future. Crucial to Facebook’s appeal to advertisers is its exclusive access to a vast store of personal user information, making it specifically wary of allowing other companies to access the status updates, photos, and other kinds of data its users have shared.
Duration : 0:1:57
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